![]() So what I mean by that was for us, it was never about ‘Let’s create a brand.’ What it was about was ‘Let’s be really good at football. “So a lot of times, people are more focused on the brand than the substance that will lead people to want to partner with the brand. “Before you can have a brand you have to have a product that performs, or that excels, to the point that a brand would partner with ,” Young said. Young explained that in order to reach success with their brand, the focus had to be on being good at football above anything off the field. Craig Young details Bryce Young’s path to college football successĭuring an in-depth conversation with Craig Young, the Alabama star’s father was asked how the Young family strategized for success before joining the Crimson Tide. Despite having attempted just 22 passes during his collegiate career, University of Alabama quarterback Bryce Young is in high demand among companies hoping to use his name, image and likeness. Young’s father spoke with Shannon Terry and Jim Cavale on a recent episode of On3’s LeverUP NIL Show about their strategy for adjusting to the NIL era and focusing on football first. The junior quarterback announced Monday he will forgo his senior season and declare for the 2023 NFL Draft. Following the conclusion of this season, he could very well be the first name called in the. The Sugar Bowl was Bryce Youngs last game in an Alabama football uniform. Craig Young, father of Alabama‘s Heisman-winning quarterback Bryce Young, shared how they built their NIL brand behind a foundation of winning football. Alabama Crimson Tide quarterback Bryce Young has become a star since bursting onto the scene in 2021.
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